This past week has been fantastic for several reasons.
First of all, Sebastien, a Canadian journalist on contract with CIDA, has been staying with us at the villa (and is sadly leaving us tomorrow morning). Not only did he visit AVOH last week to take some footage but he also went to FDHO with Axelle to give them some exposure... He then visited several other associations/organisations throughout the week. He is very cool – he's creating a documentary on Canadian and local development initiatives in Burkina-Faso and I'm very excited to see how it turns out in a few months on Rogers (and we'll see if my interview with him tomorrow morning at 7:15am will make it on the final product...). We basically carted him around with us wherever we went, and he proved to be quite the tag-along! He's certainly someone I'll keep in touch with. But the kicker is the fact that he lives about two seconds away from my brother Sean in Hull, and he just graduated from Ottawa U! Funny how two people can live so close to each other and only meet when they're 8,970,972 km's from home... Small world!
Things are similarly fantastic on the work front. Unfortunately I wasn't able to go to Ghana last week because of lack of resources on AVOH and WUSC's side. And I was certainly not prepared to pay for the trip out of my own pocket, so it had to be rationalised (as my father so eloquently puts it when you pooh-pooh something...). As they say here in Burkina, "la vie est cher!". It ended up being a blessing in disguise, however, as we finished several important tasks this week including the final logo, brochure and label (which I sent to Mme. Drabo when she was in Ghana to discuss printing options with packaging suppliers). On Friday we had my mid-mandate meeting with Mme. Lakaonde, and it was as efficient as it was useful. She certainly has some great ideas and I was able to reinforce my plan of action for the next three weeks, seeing as that's all the time I have left to bring my work to fruition.
My next tasks include finalising the marketing plan (which will be very cool because they will be able to cater it to whatever campaign they want... seeing as my focus is their two primary products – dried mangoes and nectar – but since they produce several other things including dried vegetables and soap they can change it accordingly after I'm gone). I'm also going to have several meetings with Mme. Drabo throughout the next three weeks to document AVOH's priorities (which I will incorporate into my very important list of recommendations for WUSC). Speaking of the list of recommendations, I am discovering more and more that a marketing volunteer is the last thing AVOH needs right now. First they need an HR specialist to formalise the workplace and make sure people come to work on time and do they jobs they are being paid for (which means they have to know what their job is in order to do is properly...). Then they could surely use a production specialist to render the line more efficient... Tweak it and maybe come up with a list of production machines or tools that AVOH can ask various aid organisations for. Then an accounting specialist would be useful, seeing as the master plan is for AVOH to grow as an enterprise (and I know I always say this, but their potential is amazing... they can do so much if they are given the right tools!)... And every good enterprise needs a seasoned accountant/financial controller. THEN they would surely benefit from another marketing intern to do everything I was hoping to do when I was here but couldn't since there were so many things that needed to be done before even thinking about starting... (Run-on sentence... I know...) Going and generating demand! Getting new customers, spreading the word, selling – That is what I'm really good at but was not able to do because they needed to learn how to turn on a computer (and other basic administrative tasks) first.
It frustrates me because I wish I could stay here for another few months. In fact, I could see myself really effecting long-term change if I was here for a year... That way I could generate long-term demand for AVOH – and work on a couple other things for them, including asking for aid and donations to expand their factory (and really push for the profession-specific volunteers I mentioned in the last paragraph)... I know I could really help this micro-enterprise turn into a market force to be reckoned with... This means that it could help many more AIDS victims emerge from poverty. This is what truly breaks my heart, and this is what makes me want to come back. I know that when it is time for me to go home, I will feel like my job isn't done (although according to my original mandate I will have finished over and above what I was supposed to do).
So for the next three weeks it's all about following the detailed agenda I've drafted so I stay on track. From when I meet with various local businesses ("Fasoplast" for nectar bottles and a couple printing stores) to what time of the day I devote to writing my internship report to what tasks I need to do to prepare for the next day, I need to be organised if I want to finish everything. Ambitious, yes... impossible, no.
For now, I'm off to bed. Its midnight and I have an interview to give tomorrow morning. Pray for me –it's in French.
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